In a recent study of 3,000 consumers in the U.S. and the U.K., more than 70% of respondents say they expect personalized experiences when they interact with brands. However, personalization cannot come without some amount of disruption, and there has been no shortage of ripple effects throughout the hospitality industry. According to Zaplox, a leading…

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The global hospitality market is in an adjustment period – a period of unprecedented change. According to recent research, the number of international travelers is expected to grow nearly two-fold by 2036. As the travel market expands, so too will the demands of hospitality markets everywhere. Accommodating for the anticipated growth, today we share a…

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Until recently, most resorts weren’t looking at digital self-service for fear the technology would obscure the human interaction that is so intrinsic to the hospitality industry. It’s the 21st century though, and consumers are incredibly self-sufficient – doing more using their smart devices from researching locales to booking online. Most reservations are completed almost entirely…

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As the world becomes increasingly fast-paced, tech-minded consumers are making their online purchase selections quicker than ever before. And their satisfaction is heavily influenced by the convenience and access to the things they want most. As on-demand experiences and communication become more integrated with consumers’ daily lives, mobile text engagement has become the rule, not…

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There is a delicate balance to delivering optimal guest experiences and still growing your bottom line. A technology foundation supplemented with mobile engagement can help you strike the right balance. This should come as no surprise since many travelers are booking trips on their mobile phones today, and guests expect your property to offer mobile…

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