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3 Steps to Perfecting the Mobile Guest Experience

In a recent study of 3,000 consumers in the U.S. and the U.K., more than 70% of respondents say they expect personalized experiences when they interact with brands. However, personalization cannot come without some amount of disruption, and there has been no shortage of ripple effects throughout the hospitality industry. According to Zaplox, a leading…

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Self-Service Doesn’t Have to Mean Lack of Service

Until recently, most resorts weren’t looking at digital self-service for fear the technology would obscure the human interaction that is so intrinsic to the hospitality industry. It’s the 21st century though, and consumers are incredibly self-sufficient – doing more using their smart devices from researching locales to booking online. Most reservations are completed almost entirely…

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Hyper-personalization Is the New Normal

As the world becomes increasingly fast-paced, tech-minded consumers are making their online purchase selections quicker than ever before. And their satisfaction is heavily influenced by the convenience and access to the things they want most. As on-demand experiences and communication become more integrated with consumers’ daily lives, mobile text engagement has become the rule, not…

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