Analytics

Why Your PMS Data Should Drive Targeted Offers

The digital age has given us the ability to reach broader sets of qualified audiences and to capture their attention with pinpoint accuracy. It’s important to know what guests want, yet many hoteliers are still unable to create the customized experiences consumers have grown to expect. They view their guests too generally, forcing them into…

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3 Guest Behaviors that Define Hospitality Technology

The global hospitality market is in an adjustment period – a period of unprecedented change. According to recent research, the number of international travelers is expected to grow nearly two-fold by 2036. As the travel market expands, so too will the demands of hospitality markets everywhere. Accommodating for the anticipated growth, today we share a…

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